The introduction and marketing of really innovative products and systems, takes time, because established production protocols or consumer behaviour need to change, often creating difficulties in terms of adapation and costs. An important aim of HORTCOM is to support this process to reciprocal advantage. A variety of Banksia in above photograph and Leucospermum plants (bottom left) being cultivated as a cut-flower on the Canary Island of La Gomera.
Protaceae plants in pots from Flora Toscana. Growing ornamental plants from this family is very difficult due to very precise balances cof mineral elements. Some years ago, horticultural expert Gerrit Karremans, a Dutchman who has spent most of his professional career in Italy as a grower and consultant, together with the Australian specialist Company, Proteaflora, succeeded in this aim to cultivate, in the Toscoflora cooperative, this almost exclusive range of flowering plants for the International (and Italian) markets. Market acceptance was slow at first and Italian buyers had to import the plants grown in Tuscany on the Dutch auctions. Today, after more than 15 years of further development and cultivation, this highly innovative product is available in over 100 varieties very attractive varieties in 12 genere of Protea, See gallery
The variety Grevillea ‘Ignite’ (G.alpina x rosmarinifolia) won the first prize for Flora Toscana in the 2019 edition of Myplant and Garden exhibition as the best new ornamental variety on display. The variety, native to New Zealand, is hardy and suitable for landscaping and growing in containers.