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COMMUNICATIONS

This theme promotes the CULTURE OF INNOVATION and the presentation of innovation by asking right questions. This in the context of our current World that is evolving continuously toward a state of greater complexity. SIMPLE SOLUTIONS, however attractive, comforting and seemingly right, cannot deal with complex problems; they might resolve one problem but at the expense of creating two or more new problems often of greater magnitude. A key word is interdependence.

Today, midst the third major revolution, that of IT (informatics and technology), ordinary people can have opinion and reinforce each other’s ideas just by surfing the Internet and by engaging in so-called direct politics and easy reading, in the ABSENCE OF APPROPRIATE MEDIATION. Complex arguments cannot be evaluated from a few lines of text or a Twitter or two. This leads inevitably to the proposal of simple solutions often based on unfounded or partial information, taken out of context and magnified by the media.

Still, the IT revolution advances at leaps and bounds but the ETHICS AND MORALS of how to treat information and use new inventions, lag terribly behind. All is speed and most media communications know full well that readers and editors have little or no time to verify information broadcast online, or to separate facts from promotional hype and attractive images. There is consequently great reluctance on behalf of scientists and technicians to engage in public debate that has also set in motion limitations to online access to research engines and scientific news services.

Furthermore, science by definition has to separate subjects under study from the HOLISTIC REALITY, from the whole organism or ecosystem; but there are no sealed compartments in ecosystems. Given the foregoing, the HORTCOM Blog wishes to help bridge the INFORMATION GAP to enable innovative products to emerge, put into a more holistic context, to be trialed and finally utilized in the cultivation of plants.

MODERN COMMUNICATIONS – Some reflections

Ten times better than….what? We are passing through several revolutionary influences all at the same time; globalization, information technology, demographic disequilibrium and climate change. Part of the revolution in information

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FUTURE ANALYSIS OF TERRAIN

Italy leads the way with the development of a robotic-plant (plantoid) that is highly capable and energy efficient in penetrating and exploring the chemical and physical characteristics of soils. Inspired

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NEW PUBLICATION PROJECT

Edward Bent, as author, is ready to establish a joint project with the aim of publishing his new book aimed at exploring the meaning and purpose of nature, through the

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SMART DIAGNOSTICS IN AGRICULTURE

Italian Company Agrorobotica won the innovation award at SMAU 2018 exhibition for their SpyFly instrument that traps and accurately monitors the presence and type of insect pests. See Agrorobotica pdf

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NOT NEW BUT STILL INNOVATIVE

Crops planted directly in the field, especially in sandy soils under hot dry climates, can benefit substantially from dew collectors manufacturerd by Tal-Ya Water Technologies, Israel. They are also indicated

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INNOVATION – INTERNET

When browsing, much online information is past its ‘sale by date’. Is it possible to have information presented in chronological order, at least for the first two or three pages?

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